Policies are constantly being updated and modified to better suit the changing world around us. This year has been especially rough with Covid-19 being the forerunner of it, though to combat that TOTA has offered their assistance to tourism operators big and small throughout the region with financial or development support. Not only that but they have created, in collaboration with and in reference to the Indigenous Seven Generations Principles which states that an individual’s decision can have an impact for seven generations to come, a pledge to support the growing efforts for tourism recovery in the Thompson Okanagan Region and British Columbia. Both TOTA, Destination BC, and the UNWTO have provided information and programs that will help tourism operators during confusing these times, to make sure that no one is forgotten or refused.

In regards to the Lavazza video on racism and inequality, they made a point, and like many other company’s who have created a video or posted about the rampant inequality and racism within the world, whether it is genuine or a marketing scheme, they have made a point that they do not support these acts of hate. It is shown in the video that no matter who you are, who you identify as, who you love, and how old you are everybody is to be treated equally and that the world needs to accept these facts as true because hiding is no longer an option nor should it have been in the first place.

Policies within the tourism industry and the product development world have changed a lot within the last few years and continue to do so to adapt and include everyone so no one is left out and forgotten. Again, this past year has been a rough one and it is important during these times to be helpful, accepting, and open-minded to move forward.