Target Markets
Using the EQ Profiles provided by Destination Canada, the target markets focused on for this route are Free Spirits looking for a thrill, No-Hassle Travelers yearning for escape, and Rejuvenators wanting to forget about their responsibilities!
This route is perfect for couples, families, or groups of friends who may not have a large amount of free time on their hands to explore or participate in longer excursions. Designed to cater to locals within British Columbia but with a goal of providing an easily consumable experience to those living in the North-Western United States and South-Western Alberta.
Despite this route being modifiable, there is still a guiding element present that will help guests narrow down activities and experiences they would like to do without being overwhelmed or lost. Alcohol consumption is an experience that can be had on this route and overall it is better suited for those of legal drinking age but is not excluding those younger.
Examples of activities include hiking, skiing, fishing, mountain biking, visiting local wineries and breweries, golfing, bird watching and animal viewing, and simply admiring the scenery.